Ryders Eyewea hired Moxie Northwest.  Moxie Northwest, led by Laura Moen, will focus on expanding Ryders' presence in the bike, run and outdoor cultures in Washington, Oregon, Montana, Idaho and Alaska.  Team members include Associates Kurt Messersmith and Justin Hamborsky and Ambassadors Ryan Vanderloop and Ian Jackson.

Moen took over Moxie Northwest in 2009, after spending almost 13 years
on the retail, product management and sales side of the bike industry.

“Laura's team is extremely dedicated, driven, and respected in the region,” said National Sales Manager Gareth Richards, “We are proud to have them on the team and are looking forward to launching into 2011 with gusto.”

Associates Messersmith and Hamborsky will focus on building the brand and expanding channels in the Southern Idaho, Northern Utah and Montana markets.  Ambassadors Vanderloop and Jackson will work in the Washington and Oregon markets to connect with consumers while heightening demand at Specialty Retail stores, helping to educate dealers and aid in-store and weekend events as well as expos.

In addition to working on Ryders Eyewear, Moxie Northwest will continue to represent CEP Compression, Drymax/Hickory Brands, Focus, Green Guru, Marin, Pearl Izumi, RUN and Swagman Racks.