Ryders Eyewear, based in North Vancouver, Canada, has recently added five new sales representatives. All the new reps bring strong outdoor knowledge and sales experience to the Ryders Eyewear crew that has added 13 new styles of sunglasses to its lines for 2008 with the Adrenaline and Chill Collections.


The new reps include:

* Mark Waddle, president of Michigan-based Active Pursuit sales agency, covering the Great Lakes region, including Michigan, Ohio, Indiana and Kentucky. Waddle brings solid outdoor retail and sales management experience to the team and some of his past clients include Mountainsmith, Body Glove wetsuits and Lowa Boots.

* Jim Buderus, based in Colorado, brings 20 years of outdoor sales knowledge to Ryders. He represented Vuarnet, Hobie and Costa del Mar in the past. His main areas of expertise lie in the biking and running genres.

* Based in Minneapolis, Minnesota, David Olson and Chet Cisek of Wild Moon sales agency will be tag-teaming North and South Dakota, Minnesota, Iowa, Wisconsin and northern Missouri. The duo brings decades of outdoor experience to Ryders and, in addition, currently represent other outdoor product lines. Both new reps are life-long outdoor enthusiasts and have gained product knowledge from personal use in the full four seasons their territory provides.

* Avid cyclist and finisher of 19 Ironman distance triathlons, Chris Gebhardt will cover the tri-state area of New York, New Jersey and Connecticut for Ryders. He spent the last 11 years as a sales rep for numerous cycling-related companies.