Aetrex Worldwide has hired industry veteran Susan Ryder as women’s product director. The company hopes Ryder will help increase the design appeal of its women’s products.

Ryder has worked with Nike, Stride Rite, Kangaroos and Tommy Hilfiger Children’s Footwear over her 20-year career, and her role at Aetrex will ask her to add a fresh twist to the company’s product line, especially the sport-influenced merchandise.