Russell Athletic and Georgia Tech Athletic Association (GTAA) announced an agreement that designates the Atlanta based athletic apparel brand as the first “performance institution” and Official Uniform and Sideline Supplier of Georgia Tech athletics through 2018.
The ten-year, all-inclusive outfitting agreement gives Russell Athletic exclusive rights as uniform provider for all Georgia Tech varsity teams and coaches in addition to category exclusivity for licensed apparel at all University bookstores and Stadium/Arena concessions.
Becoming the first “Performance Institution” allows Russell Athletic to work with Georgia Tech student athletes and facilities as a performance lab for the testing of new product concepts, technologies and/or innovations. Other elements of the renewal include permanent signage as the “Official Team Apparel of Georgia Tech Athletics” at all athletic venues, Russell Athletic logo on all team marketing collateral and two, 30-second in game video board promotional spots. Russell will also provide two positions for Georgia tech students as part of an internship program. Spalding will provide hard goods for the schools athletic programs. Earlier this month, Russell launched a new national television spot featuring Georgia Tech baseball.