Rural King is opening its newest store in Conover, NC, on September 20 with interior features designed to enhance the shopping experience, including mobile and self-checkouts.

With a legacy spanning over six decades, Rural King said it has “firmly established itself as a cornerstone of the communities it serves.”

“Rural King is grateful for the opportunity to serve the Conover community,” said Steve Barbarick, CEO of Rural King. “We look forward to earning your trust as your preferred retailer, offering essential products at great prices. Our dedicated team is committed to providing knowledgeable support and ensuring your customer experience is unparalleled.”

The Conover store boasts various premium brands, including Carhartt, Blackstone, Big Green Egg, Ariat, Under Armour, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles. Focusing on serving diverse customer needs, Rural King also sells products for livestock, pets, birds, automotive, power equipment and tools, grilling, cleaning, food and snacks.

As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor, and sporting goods.

Rural King is hosting a grand opening celebration from Friday, September 20, through Sunday, September 22.

Image courtesy Rural King