combines cushioning and ColdGear Reactor Technology with Michelin Outsoles.
“We took some of the best product technologies that Under Armour has to offer, including innovations that have been tried and true in our cold weather apparel lines, and created footwear that allows runners to perform at their best in any circumstance.” — Cori Burns, run footwear category manager, Under Armour
Under Armour is on a mission. Athletes want to be better, stronger, faster 365 days a year. So, they designed the ultimate footwear solution to extend the running season year-long with the UA HOVR ColdGear Reactor road shoe. No matter what mother nature dishes out, the shoe is designed to keep the most dedicated runner’s feet warm, dry and moving.
“This shoe was developed specifically for runners who won’t stay inside when the weather isn’t typically conducive for running. We took some of the best product technologies that Under Armour has to offer, including innovations that have been tried and true in our cold weather apparel lines, and created footwear that allows runners to perform at their best in any circumstance—in this case, rainy, cold, adverse winter conditions.” — Cori Burns, run footwear category manager, Under Armour
A small chip, embedded into the midsole of the HOVR cushioning pairs with theMapMyRun app, digitally connecting runners so they track their distance, cadence, pace, stride length, shoe lifespan and virtual coaching—and build their running community.
The upper features ColdGear Reactor technology, a material which originated in Under Armour’s apparel line and is made of a fleece that uses soft, brushed “nodes” for the right warmth, while the ColdGear mesh side panels provide ventilation.
UA’s HOVR foam cushioning in the midsole provides a combination of cushioning contained in the UA ‘Energy Web’—engineered to give runners responsiveness and energy return to propel off of the cold winter pavement.
Under Armour partnered with Michelin to create the outsole tread. Inspired by the Michelin Wild Dig’r mountain bike tire, the design easily penetrates mud with tall, sharp, widely spaced knobs to increase ground contact patch. The layout of the insole offers stability and side control, while the tread pattern on the heel facilitates deceleration and braking.
Photos courtesy Under Armour
