Rumpl, the manufacturer of technical blankets for the outdoor enthusiast, has appointed Josh Simpson as the brand’s new general manager. Founder Wylie Robinson has transitioned from the role to chairman of the board, focused on product innovation and creative brand direction.
Simpson is a 20-year veteran of the outdoor industry. Most recently, he was the general manager of Snow Peak’s Campfield, overseeing the launch and first season of the campground concept. Previously, Simpson “played a crucial role in the growth and expansion of Sea to Summit, leading operations across the Americas through two acquisitions and achieving double-digit growth during his tenure from 2008 to 2023,” said Rumpl in a media release.
As an avid surfer and mountain biker, he “understands the transformative power of the outdoors,” stating, “I’ve had my eye on Rumpl for a long time and have admired what Wylie and the team have accomplished over the past ten years. Rumpl is a beloved brand that resonates deeply with consumers. In a market where many brands struggle to stay relevant, Rumpl stands out by creating comfort through bold and innovative products. I’m honored to take on this role and excited to drive the brand toward its next chapter of growth.”
Since launching in 2014 with its “Original Puffy Blanket,” Rumpl has grown into an international and certified B-Corp brand.
“I’m incredibly proud of how Rumpl has grown since its humble beginnings,” said Robinson. “We’ve built something truly special—trusted, effective products with a near-zero return rate and a strong environmental focus. After leading the company for the past decade, I’m excited to dive deeper into product development and marketing strategies while entrusting Josh to lead Rumpl into its next phase. His strategic vision and proven leadership make him the ideal person to guide our growth.”
Under Simpson’s leadership, Rumpl remarked that it “will expand into new product categories, deepen its core offerings and strengthen its strategic retail partnerships while broadening global distribution.”
Image courtesy Rumpl
