Sierra Bullets and Barnes Bullets announced a new strategic partnership with H&G Outdoors, a family-owned sales rep agency in the outdoor sporting goods and shooting sports industries. Founded in 1978, H&G Outdoors has decades of experience and a well-established presence in the outdoor market.
“I am very pleased to announce H&G as our new rep agency for Barnes and Sierra brands,” said Sierra Bullets’ and Barnes Bullets’ CEO Jim Bruno. “They currently manage high-quality firearm, optic and accessory brands that will complement our premium ammunition and bullets.”
Vice President of H&G Outdoors Mike Harsany said, “H&G Outdoors is extremely pleased and honored to be joining the Sierra and Barnes team with their industry-leading commitment to performance, innovation and longstanding business relationships. We are beyond excited to be partnering with Sierra and Barnes as their sales force in the East and Central portions of the U.S. We feel with our dedication to the shooting sports industry and our longstanding relationships, we can increase their brands’ footprint and market share.”
VP of Commercial Sales at Sierra Bullets and Barnes Bullets Jay Stuart said, “I’m very excited to have H&G, such an iconic and legendary sales team, representing the Sierra and Barnes brands. Their leadership team, knowledge and work ethic are unmatched in this industry. H&G is absolutely the right partner in our continued pursuit of growth.”
Founded in 1947 and headquartered in Sedalia, MI, Sierra Bullets, manufactures precision products for shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra’s customers include distributors, law enforcement and industry OEMs. Sierra’s products are recognized by its iconic “green box” packaging and include globally recognized brands, including Sierra MatchKing, Sierra GameKing and Sierra BlitzKing.
Image courtesy Sierra Bullets
