Ruffwear, a producer of performance dog gear, partnered with to manage distribution in Mexico.

Bernardo Ramirez, owner of, has more than three years of experience working with Ruffwear products. His newly formed company will help introduce the Ruffwear brand to retailers and outdoor adventure enthusiasts throughout Mexico. Bernardo explained, “ will work hard to support retailers who share Ruffwear’s values, mission and goal of enhancing and inspiring exploration for outdoor adventurers and their human companions.”

“Partnering with will make it easy for people in Mexico to find Ruffwear products both online and at their local shops,” said Tripp Sickler, international business manager for Ruffwear. “Our new partner will help retailers offer Ruffwear products to their customers, in a country where outdoor adventures and dogs are a way of life.”

Photo courtesy Ruffwear