Rudy Project Technically Cool Eyewear appointed industry veteran Shane Kanderis to the position of Western Regional Sales Director. Kanderis’ responsibilities will include leading Rudy Project’s Western Sales Team and working with and supporting Rudy Project’s retailers. Kanderis, who has been Rudy Project’s number one independent sales representative for the last two years, brings more than 15 years experience in the optical industry to this position.

As the new Regional Sales Manager, Kanderis will be essential in supporting all aspects of the Rudy Project brand within the network of premium eyewear retailers across the West. He will work to develop dealer and account strategies to grow Rudy Project’s sport Rx and eyewear programs. In addition, he will oversee key accounts and further penetration into the Golf, Tennis, Running and Specialty sports, areas Rudy Project sees multiple growth opportunities.

“We are very pleased to have Shane Kanderis assist in the growth of Rudy Project,” said Paul Craig, President and Co-Founder of RPNA. “Shane embodies the energy and professionalism we need to grow 25 to 30 percent this year. Shane’s experience and success will allow us to proactively serve our dealers as the best sports and sport Rx company in the industry.”

Kanderis is extremely excited about continuing with Rudy Project. “I have a huge passion for this company and I look forward to growing the brand, with a continued focus on innovation, technology, quality and value,” mentions Kanderis. “I will be traveling extensively over the next few months to visit key dealers and markets, becoming the eyes and ears of Rudy Project, effectively keeping Rudy Project at the forefront of the sports Rx industry.” Kanderis will keep Denver, CO as his home base.