Royal Robbins announced Gareth Martin as director of marketing, North America, leading overall strategy and marketing operations.
Martins, an industry veteran of more than two decades in the outdoor industry, will work from RR’s Fenix Outdoor North America headquarters in Louisville, CO. Fenix Outdoors acquired Royal Robbins in 2018.
- Martins began his outdoor industry career at Osprey, moving up to lead marketing for the company. Martins will help identify and execute key marketing strategies that broaden Royal Robbins apparel brand awareness.
“As we experience continued growth of the Royal Robbins brand, we’re excited to bring on Gareth, and a great new marketing team, as we look to strengthen and expand our brand footprint,” said Michael Millenacker, CEO. “We feel strongly that this trio of outdoor industry marketing professionals will help us push the envelope in showcasing Royal Robbins’ product versatility and our commitment to producing outdoor activewear that lets consumers adventure more with less.”
- Stevie Gluck was appointed Brand Marketing Manager, also based in Louisville, CO, to oversee the management of seasonal workbooks, correlative lifestyle and studio photography, direct mail content management, and develop key marketing initiatives. Gluck comes to the company having worked for Junket Productions, REI and The North Face in marketing and social media.
- Samantha Silverman joins Royal Robbins as marketing coordinator. Most recently, she was the editor at Outdoor Life and brings experience in content and digital marketing, outdoor gear testing and editorial work to her position.
