Royal Robbins announced two executive leadership hires, effective immediately. Tom Janettas has joined Royal Robbins as director of sales and Anne Soderstrom has been hired as director of marketing.

“As we continue to face uncertainty in the world, I’m confident that our new Sales and Marketing team leaders—Tom Janettas and Anne Soderstrom—have the right experience and skill set needed to navigate us through the new demands put on our business,” said Michael Millenacker, president and CEO of Royal Robbins. “I also know they are going to fit in well with our passionate culture,” he added.

Janettas brings 20-plus years of outdoor industry experience, most recently as director of sales – specialty at The North Face, to Royal Robbins’ veteran sales team. At Royal Robbins, Janettas will oversee all sales activities and be responsible for overall revenue growth. As part of the company’s executive leadership team, Janettas also will develop forward-looking strategic plans to ensure sustainable brand growth.

In her role as Director of Marketing, Soderstrom will lead strategic marketing solutions to support the brand’s focus on the outdoor consumer. Soderstrom most recently held the title of director of brand marketing at JanSport where she worked in the marketing department since 2005.

Photo courtesy Royal Robbins