Rottefella AS, the manufacturer of bindings for Nordic skiing, will
close Naxo AG, its wholly owned subsidiary that produces Naxo
alpine-touring bindings. The move will allow Rottefella, based in Oslo,
Norway, to refocus all of its resources on the Nordic and telemark
skiing market.
The company said it dominates ski binding sales worldwide and has
introduced 13 new binding designs in the last five years, including the
innovative New Telemark Norm (NTN) binding system.
“Despite strong sales and marketing support for Naxo since Rottefella
purchased it in 2006, the bottom line is that Naxo hasnt achieved the
critical mass worldwide that we needed in a very crowded market,” said
Torbjorn Ragg, Marketing and Sales Manager for Rottefella.
The upside of Naxos closing is that it will free up resources to help
Rottefella re-double its focus on the core of its business, Ragg said.
“And that will help us continue to lead the market in innovations for
Nordic skiing in all its forms racing, touring, backcountry and
telemark,” he said.
