Rossignol Group has named outdoor industry veteran Adam Ketcheson as chief commercial officer, effective June 2, 2025. The company said that adding Ketcheson will accelerate its “international omni-channel deployment and contribute to its multi-season, multi-sport strategy.”
In his new role, Ketcheson will be responsible for driving the company’s global commercial strategy across business-to-business and direct-to-consumer (DTC) channels, based at Rossignol’s global headquarters in France.
“Adam brings over 20 years of extensive experience in the sporting goods industry, with a proven track record of success in leading large teams for global brands,” the company said in a media release. “His deep understanding of the market, coupled with his passion for outdoor sports, makes him an invaluable addition to the Rossignol leadership team.”
Ketcheson’s outdoor industry career began at Salomon Canada. He later joined The North Face, holding a global brand role. He subsequently served as VP of Brand Marketing and DTC at Arc’teryx. Most recently, Ketcheson was the chief commercial officer at MEC in Canada.
“I’m excited to join the Rossignol Group and have the opportunity to work with a rich portfolio of brands, each with a unique heritage and a strong commitment to innovation and performance,“ offered Ketcheson. “Having worked across both wholesale and direct-to-consumer businesses throughout my career, I look forward to leading the talented brand teams around the world to unlock new growth opportunities in the dynamic mountain sports and lifestyle market, while ensuring a cohesive strategy across our B2B and DTC touch points.”
Rossignol Group CEO Vincent Wauters commented, “We are thrilled to welcome Adam to Rossignol. His strategic vision and deep understanding of our industry will be instrumental in accelerating our growth. Adam’s leadership will be key in driving our omni-channel strategy, encompassing both our valued B2B partners and our growing DTC operations, and enhancing our customer experience worldwide.”
François Goulet, Rossignol Group president for North America and China and VP of Global Sales, will retire at the end of the summer.
“I also want to express my most sincere gratitude for his outstanding contribution over the last 30 years,“ added Goulet. “His commitment to leading international sales deployment enabled the group to grow into a global mountain sports leader. His determination, dedication to our brands and expertise will be a source of inspiration going forward!“
Images courtesy Rossignol Group
