VF Corporation, the branded lifestyle apparel, footwear and accessories maker, announced today the appointment of Paul Vogel as chief financial officer (CFO), effective July 8, 2024. As previously announced, he will succeed Matt Puckett, who will be stepping down.

Vogel is an experienced finance executive with significant operational, financial planning and capital markets experience. Most recently, he was the CFO of Spotify Technology S.A., the audio streaming subscription service. During his tenure as CFO, Spotify’s revenues “nearly doubled, users more than doubled and the company achieved expanded operating margins and free cash flow.”

“We’re excited to welcome Paul to VF and look forward to his contributions to our leadership team as we reset the VF business and ignite growth across our brand portfolio,” said Bracken Darrell, VF’s president and CEO. “Paul’s extensive operational and financial expertise at a global, consumer-oriented company, and his deep knowledge of finance and the capital markets, will be valuable as we continue to strengthen VF’s financial positioning and drive the company’s return to profitable growth.”

“It’s an honor to join VF at such an important time in the company’s history, said Vogel. “VF has all the right ingredients to return to growth—with a portfolio of globally renowned brands with loyal consumer bases in expanding markets, a talented team, and an innovative, purpose-driven culture. I look forward to working with the world-class team Bracken has assembled to enhance growth and value creation for shareholders.

We thank Matt for his contributions to VF during his over 23 years with the company, Darrell added. “He has been a great partner to me as I’ve settled into the CEO role and demonstrated impressive leadership and dedication to the VF team. We wish him all the best.”

Before serving as CFO at Spotify, Vogel was the company’s head of financial planning and analysis, treasury, and investor relations from 2016 to 2020, where he helped lead the company’s direct listing and build its investor base. Before joining Spotify, Vogel spent 20 years in the investment community as an equity investor and publishing research analyst, most recently as managing director and head of Barclays’s Internet and Media Equity Research team from 2013 to 2016. Previously, Vogel spent ten years at AllianceBernstein as the global sector head for Consumer, Media and Internet Investing. 

Vogal started his career as a research analyst at Morgan Stanley and DLJ. He is a CFA Charterholder with a BA in Economics from The University of Pennsylvania.

Images courtesy VF Corporation