Rossignol officially entered the trail running category this month with its designed-for-athletes Vezor 4 shoe with soles produced in collaboration with Michelin. Rossignol also launched the Venosk for everyday trial training on all terrain, alongside a range of T-shirts, polos, sweaters, and shorts.
Rossignol-sponsored athlete Maxime Grenot, an ultra-trail runner, along with the brand’s team of athletes, will provide feedback to the company about its new trail running shoes and apparel products for the spring/summer season.
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group, shown right. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
“Winter sports enthusiasts turn to trail running in summer,” he said. After extensive testing in the Montebelluna factory in Italy, Rossignol has produced tens of thousands of units of the Vezor shoes, and is eagerly expecting the feedback of the trail running community. Within three years, the brand is hoping that spring-summer products will account for 15 percent of its revenue.”
Rossignol opened a new store in Paris’ Marais district in Paris in January and is revamping its Saint-Germain store with plans to develop dedicated retail areas in partner stores within two to three years.
Images courtesy Rossignol
