Roka Sports Inc., the Austin, TX-based company best known for its technical sunglasses, announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe.
From its distribution center in the UK, Roka will now be able to quickly ship products directly to consumers throughout Europe. Additionally, athletes throughout the UK and EU can take advantage of free and fast returns, with prepaid return labels provided in every box.
“This is a huge step forward for us as a brand,” says Roka CEO and co-founder Rob Canales. “We’ve supported some of the best professional athletes in Europe since we started, and now can offer every multisport athlete in Europe the absolute best high performance optics and apparel. The demand for Roka’s innovative gear has been building throughout Europe—now we can satisfy that demand quickly and efficiently while remaining cost competitive.”
Many of the top athletes in the world rely on Roka’s performance products including Dan Martin (Ireland), Javier Gómez Noya (Spain), Lucy Charles (England), and Vicky Holland (England). These top athletes home audiences can now take advantage of the same disruptive performance technologies from Roka that they have chosen. These world-class athletes have taken Roka equipment to the top step of the world championships, Olympic and Tour de France podium, and now every European athlete has access to the same world-beating gear.
By selling direct to consumer, Roka is unconstrained by long lead times to secure floor space and the thin profit margins of the retail model. Those savings are passed along to the consumer, delivering innovative products directly from Roka’s UK warehouse. All Roka products will be available in Euros and Pounds.
Supporting customers across 28 European countries (Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland, Sweden and the UK) you can now learn more about Roka and place an order at eu.Roka.com or uk.Roka.com.
Beyond sunglasses, Roka makes backpacks, swimwear, swim googles, wetsuits and swim fins.
