Rocky Brands, Inc. has implemented the company’s leadership succession plan by promoting Jason Brooks to president and CEO, effective May 19, 2017. Current CEO and chairman of the board Mike Brooks will continue to serve as chairman of the board.
“Jason has been a valuable contributor to Rocky’s success over the years and this promotion is a positive and natural transition,” said Mike Brooks. “The board of directors is confident that the company will benefit from his sales and management experience and intimate knowledge of our different business segments. I look forward to continuing to collaborate with Jason and the senior management team in my role as chairman to build on the momentum we have created through our recent actions aimed at increasing profitability and generating improved shareholder value.”
Jason Brooks has served as president, Core Brands, of Rocky Brands US, LLC since February 2016. He previously served as president, U.S. Wholesale Sales, of Rocky Brands US, LLC from March 2011 until February 2016. Prior to that, he served as the senior vice president, U.S. Wholesale from August 2010 until March 2011. From September 2001 until August 2010, Brooks held various vice president of sales positions within the company. He began his career with the company in 1997 as an independent sales representative.
“It is an honor to be appointed the next CEO of Rocky Brands. I am excited to lead this great organization as we focus on successfully executing our growth and profit improvement strategies,” said Brooks.
Brooks has also been appointed to the Rocky Brands board of directors as a Class I Director.
Photo courtesy Georgia Boot
