Rocky Brands, Inc. entered into a license agreement with Status Accessories to design and distribute belts and wallets under the Durango and Rocky Boots brands.
“This is an exciting opportunity to leverage the Durango and Rocky Boots brands through Status Accessories expertise and distribution,” commented Byron Wortham, president of sales and marketing at Rocky Brands, Inc. “We view this license as an opportunity to extend our product offerings and anticipate both parties will benefit from this partnership.”
The first collection will launch in winter 2023 at specialty retailers, independent retailers and key accounts.
Within the Durango brand, accessories will include leather belts with stitching and details similar to footwear designs. Leather and nylon belts and wallets by Rocky Boots will incorporate camouflage and material patterns from its work and outdoor footwear collection. Heavy-duty nylon belts and wallets aligning with Rocky’s tactical boot range round out the collection.
“For over thirty years, we have manufactured products for world-class brands,” said Jim Mauro, president of Status Accessories. “We are thrilled to establish a relationship with Rocky to create a product that compliments their current footwear offerings and extend new growth opportunities to retail partners.”
Rocky Brands’ portfolio of footwear brands includes Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, Xtratuf, Servus, and Ranger.
