Rocket Dog Brands LLC acquired Passion Sports, Ltd. and Passion Sports International, Ltd., its European Partner. Passion Sports has been distributing Rocket Dog products since 2001 and now operates in 19 countries. In conjunction with the transaction, Passion Sports founder and CEO Tony Greenfield was named Managing Director of Passion Sports.
Greenfield will work directly with Rocket Dog Brands LLC Chief Executive Officer Mike Womack to set the strategy for further extension of Rocket Dogs international distribution.
Mike Womack, CEO of Rocket Dog stated, “Tony and his team at Passion Sports have been an integral part of our successful European distribution strategy and have created a significant amount of brand equity for Rocket Dog. We are excited to collaborate with the Passion team to evaluate how we can continue to develop exciting new products to meet the demands of customers across the globe. We look forward to their expanded role as we embark upon this next phase in the growth of the Rocket Dog brand.”
Greenfield stated, “I am very pleased to be working more closely with all my dear friends and colleagues at Rocket Dog USA. I know that the Passion Sports team has enjoyed helping develop the exciting growth of the Rocket Dog Brand here in Europe and is committed to its continued success.”
Rocket Dog is based in Hayward, CA.
