Rock Ridge Outdoors, based in Minden, LA,  named Janette Palmer as vice president of sales. The company’s brands include Rogue Ridge, ProSport Outdoors, Mammoth Coolers, The Grind, Dead Ringer, Cupped Waterfowl, Telum Tactical, and American Buffalo Knife and Tool Co.

“We’re pleased and excited to have Janette join our organization. She’s a firm believer in our core values and culture as a company, and we’re confident she’ll champion our success,” said Trey Ferguson, president and CEO of Rock Ridge Outdoors. “Janette strengthens our leadership team and skillset with a focus on driving growth between all our brands.”

Palmer has 20 years of experience in customer service, sales support and manufacturer representation, having worked with brands, including Crimson Trace, HIVIZ and 1791 Gunleather. She is also a member of A Girl & A Gun and Diva-Women Outdoors Worldwide.