Rock and Ice magazine will expand its reach and coverage of climbing's fastest growing category with its new Bouldering Issue. “Just five years ago, bouldering was a subsport and only a handful of companies made products specific for it,” says Rock and Ice editor Tyler Stableford. “Now, the number of climbers who go bouldering and the companies that make product for them is staggering and continues to grow. More importantly, bouldering is the primary entry point for beginning climbers. Today's boulderers are tomorrows trad, sport, ice and alpine climbers. Now is the time to reach out to them with relevant editorial content.”
Chocked full of tips on how to boulder better, and with features on the premier bouldering areas and profiles of today's hottest young guns, the Bouldering Issue is “a unique opportunity to expose your brand to this vast, untapped demographic,” says Rock and Ice associate publisher Lisa Raleigh. “With a five-month shelf life and bonus distribution this issue epitomizes all the energy and growth Rock and Ice is enjoying this year”.
