Chief Strategy, Analytics and Innovation Officer
Total Hockey | Age 39 | Number of Years in the Industry 11
Rob started his career as a business consultant in high school. After earning a degree in finance, he spent five years as a consultant before joining Total Hockey. For the next decade Rob has helped grow Total Hockey focusing his attention on customer service and pushing to modernize the hockey industry.
PRIMARY RESPONSIBLIITIES IN YOUR CURRENT POSITION: Assist the CEO with creating, communicating, executing, and sustaining strategic initiatives. Evaluating market positioning, competitive war gaming, using data analysis to drive supply chain, marketing, business development, retail site selection and customer retention strategies, assessing future technologies, cultivating strategic partnerships, spotting future market trends and translating them into company innovation efforts.
EDUCATION & DEGREE(S) ACHIEVED: BS, Finance
BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Fail fast and keep on trying.
I COULDN’T DO MY JOB WITHOUT: An open disposition to change.
MOST IMPORTANT THING I HAVE LEARNED: To always ask why and consider why not.
BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Fail fast and keep on trying.
BIGGEST CHALLENGE YOU’VE OVERCOME: Two toddlers on the home front.
BIGGEST ACCOMPLISHMENT TO DATE: Running the Chicago marathon.
WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL? Michael Benoit,
President and CEO, Total Hockey
WHAT DO YOU WANT YOUR LEGACY TO BE? To have made a positive contribution and people will say, “he helped me consider new perspectives to challenge the normal way and we had fun doing it.”
BIGGEST LIFE LESSON: If you can dream it, then it is learnable.
DESCRIBE YOURSELF IN TWO WORDS: Hopelessly Driven
