Ritchey International, the Lugano, Switzerland-based international arm of U.S. bicycle component company Ritchey Design, opened a new logistics operation at Multisped GmbH in Singen, Germany, and has started a dealer direct supply program based on its complete bikes and frames.

From this location, Ritchey will service retailers in all European countries with its steel bikes, frames and components.

“The opening of our own facility in Europe will allow Ritchey to reach more retailers and broaden our availability of products. The complete bikes are a great addition to our range, and continue the strong heritage that Ritchey has always had for high quality steel frames. With a strengthened sales force, a completely revised marketing approach and much closer involvement with the press, we are able to work with the best dealers to have Ritchey bikes and components represented to their fullest,” said Riccardo Deliziosi, Ritchey’s director of sales.

Together with this new distribution channel, Ritchey has reinforced its partnership with the three European distributors that have been successfully working with Ritchey for many years: Cosmic Sports GmbH in Germany, Paligap Ltd in the U.K. and Tehava BV in the Netherlands. These distributors will continue to offer Ritchey components and accessories to retailers in Europe.

“At Ritchey we really appreciate the professionalism and top level service offered by these distributors to their customers, and we are happy to be able to continue this strong and beneficial relationship.” added Deliziosi.

Ritchey will also continue to collaborate with the regional distributors that have been working with the company in the past years:

  • M.G. S.p.A. – Italy
  • Castanheira & Castanheira Lda – Portugal
  • Comercial Pous – Spain
  • Gyro Sarl – France
  • KTM Fahrrad GmbH – Austria
  • Pulzar d.o.o. – Slovenia
  • Vokolek Import spol.s.r.o. – Czech Republic

For more information on the new dealer direct program, EU retailers can contact the Ritchey Sales Area Managers: Simon Beatson for the U.K. and Ireland, Enrico Grassi for Italy, France, Spain and Greece and Njegoslav Terzic for Germany, Austria, Switzerland, Benelux, Scandinavia and Eastern Countries.

Ritchey will be at the 2016 Eurobike show presenting its 2017 line-up of bicycles and components.