Ugg, a division of Deckers Brands, opened the doors to its new Garden State Plaza retail location, listed by The New York Times as one of the most influential malls in the country.

The 1,514-square-foot retail space opens on the heels of Ugg introducing its new Classic, a reimagined Ugg Classic Boot.

The Garden State Plaza location features a full Boot Bar that offers on-site Swarovski crystal customization, as well as the complete range of more than 300 fall styles including footwear, loungewear, handbags, accessories and home goods for men, women and kids.

“Reflecting our casual roots, our new store locations immerse customers into the effortlessly chic Ugg experience,” said Gerard Marceda, VP of retail for North America. “We’re thrilled to open the doors of our new Garden State Plaza location and share not only the bright, airy new store aesthetic, but our expanded fall collection that includes a range of fresh silhouettes and styling options.”

The new Garden State Plaza location joins the brand’s official outlet stores in Jersey Gardens and Jersey Shore Outlet Mall. A second concept store in New Jersey is set to open at the American Dream Mall in early 2017.

Photo courtesy Deckers Brands