Risewear, a line of performance and casual footwear launched last July as an exclusive at Kmart, will expand their offerings and launch a premium line of casual performance apparel in Spring 2017.
The budget-priced collection will also go international during ISPO Munich 2017.
The line’s aesthetic focuses on three key elements: nineties retro revival, logomania and ‘track is back.’ When all three fundamentals mélange, the result is fresh logo graphics, crisp color palettes, and a playful take on color blocking reminiscent of retro tracksuits. Risewear’s mantra takes center stage as the collection’s designs tout “Results Inspire Serious Effort” in a variety of fonts and finishes.
“We could’ve never anticipated the furor consumers displayed for the brand,” said Demetrius Spencer, the CEO & Founder of Risewear. “The success we experienced during the release of Risewear’s footwear collection let us know there was a hunger in the market for value-driven high-quality athleisure garments.”
With part of the men’s collection launching in Spring ’17, the line will offer a variety of branded tees, hoodies, an assortment of basketball shorts, pullovers, joggers and even accessories like socks and backpacks. Spring ’17 Women’s will offer tunics, joggers, logo hoodies, leggings, bodysuits and a relaxed zip bomber.
