Rider Sandals, a division of Grendene USA, entered into a multi-year sponsorship agreement with Universal Orlando Resort and Universal Studios Hollywood.
The Brazilian flip-flop company will gain dedicated retail presence in Universal Orlando’s Islands of Adventure and Universal Studios Hollywood, develop exclusive products themed to Universal’s properties and receive select marketing and promotional rights for Universal Parks and Resorts. The brand will be positioned as a waterproof footwear solution for the parks’ water rides. Other styles will feature characters from Universal shows and attractions, and coordinate with themed areas in the parks.
“Traveling is one of the best ways for people of all ages to create lifelong memories,” said Grendene USA Vice President Angelo Daros, in a statement. “We’re thrilled that Rider will now be a part of the memories made by Universal guests.”
