Brazilian footwear brand Rider Sandals launched a new styles designed by Honolulu-based artist Colleen Wilcox. Colleen creates acrylic on canvas paintings, using vibrant colors to depict island life with a whimsical twist. The new Rider styles Colleen has designed, named the CW Rio and the CW Smoothie II, are the epitome of fashion as art, bringing the artist’s colorful, original designs to the comfortable lifestyle sandals Rider is known for.
“Colleen’s active, outdoor, beach lifestyle embodies the Rider vibe and her colorful designs are a perfect addition to Rider’s most popular female styles.”
Colleen has been a Rider brand ambassador since 2014 and feels that Rider’s commitment to comfort and protecting the environment aligns with her own morals. Like Rider, Colleen is passionate about spreading a love for the outdoors. “I love the idea of my artwork literally going along on the journey with Rider’s active, adventurous customers as they explore life,” says Colleen. She also loves that Rider’s sandals fit perfectly into her lifestyle: they are designed to feel as natural as going barefoot, with soles that are made to conform to your foot and accommodate your natural gait.
The new styles Colleen has designed for Rider will be sold as part of the brand’s 2016 line. “We are so excited that Colleen is using Rider Sandals as a new canvas on which to channel her passion for the island lifestyle,” says Christina Barshel of Rider Sandals. “Colleen’s active, outdoor, beach lifestyle embodies the Rider vibe and her colorful designs are a perfect addition to Rider’s most popular female styles.”
Rider’s 2016 line, complete with Colleen’s new styles, will be available in Winter 2015 and will be available for purchase on the Rider website: www.ridersandals.com. To get a glimpse of Colleen’s artwork, visit colleenwilcoxart.com.
Founded in Brazil in 1986, Rider incorporates Brazilian freedom and culture into every sandal we craft. We create fashionable and trendy styles encompassing unmatched comfort and support, designing men’s and women’s sandals that look just as good as they feel. Rider sandals and thongs are also 100 percent recyclable and produced in Brazil in some of the most eco-friendly manufacturing plants in the world. To learn more about Rider Sandals please visit www.ridersandals.com or follow @ridersandals on Instagram at http://instagram.com/RiderSandals.