Riddell released a new premium tier of its Axiom helmet, the Axiom3D. Designed to address position-specific criteria established by the NFL, Axiom3D uses additive manufacturing to tune the helmet liner for improved impact response.
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.” This elite helmet is designed for QB and OL/DL position groups.
Axiom3D earned the top position in the NFL and NFLPA 2024 Helmet Laboratory Testing Performance Results assessment, which represents extensive research to evaluate which helmets best reduce head impact severity. The NFL invested heavily in studying the helmet’s design and development and prioritized the players’ transition to newer and better-performing models in recent years.
“Riddell helmets consistently deliver the on-field protection and performance demanded by NFL athletes, which is why a majority of players wear our helmets. As the game evolves, we are constantly working to identify new ways to enhance our helmet systems,” said Thad Ide, EVP of research and development at Riddell. “Axiom3D is the result of collaborative work with the NFL to use our deep experience in helmet design and tune the helmet system using criteria developed by the League. The Axiom helmet platform has many features that advance athlete protection, leading to this new premium line for elite players.”
Consistent with other models in the Axiom family, Axiom3D uses Riddell’s proprietary Tru-Fit fitting technology to create an individualized combination of “energy-managing interior padding with unique thicknesses, shapes and contours, providing comfort and protection benefits.”
Axiom3D helmets will be used during 2024 NFL off-season training and debut in games this fall.
Axiom models remain available for adult/varsity players at high school, college and NFL levels. Riddell is “proud to be the football helmet market share leader, with 77 percent of NFL players choosing to wear the brand at the pro level.
Images courtesy Riddell
