Riddell and USA Football continued their partnership with a new six-year agreement, promising greater integration serving the football community.
As the official protective equipment partner of USA Football, Riddell will continue to assist in fulfilling the organization’s annual grant program, which will award nearly $2 million in 2017 to scholastic and youth football teams.
Riddell also will become a sponsor of USA Football’s Heads Up Football program, employed by high schools, middle schools and youth sports organizations nationwide to educate coaches using materials relevant for virtually every sport young athletes love to play. Riddell’s involvement will be instrumental in advancing Heads Up Football’s message of better and safer play.
“We’re pleased to further our commitment to grow and improve the game through our expanded partnership with USA Football,” said Dan Arment, president and CEO of Riddell. “Their influence in football is wide ranging as they have continued to create expanded programming designed to reach athletes, their parents and coaches in new ways. Together we can broaden awareness around innovation in protective equipment and monitoring technologies, inspire participation and understanding of the game, and enhance the overall football experience for athletes and their families.”
Continued support from Riddell will also come through several other USA Football programs designed to advance coach education, player skill development and safer play. These include USA Football’s 7on7 and Protection Tour programs as well as the U.S. Men’s and Women’s National Teams. Riddell and USA Football also will collaborate to benefit young athletes across the sport through the production and distribution of educational content and integrated campaigns to amplify best practices.
“We are excited to continue our partnership with Riddell,” said Scott Hallenbeck, USA Football CEO and executive director. “Innovation is an inherent value of our sport. Riddell reflects this exceptional quality in its commitment to athletes and its industry-leading equipment.”
USA Football designs and delivers premier educational, developmental and competitive programs to advance and grow the sport. As the sport’s national governing body, member of the U.S. Olympic Committee and organizer of the U.S. National Team for international competition, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, scholastic and other amateur players.
Photo courtesy Riddell
