Rhone, the performance lifestyle apparel brand, signed LPGA tour athletes Lilia Vu, No. 2 in the Rolex Women’s World Golf Rankings, who recently earned her fifth LPGA win and Lauren Hartlage, who celebrates her third year on the LPGA Tour this month and finished top five in the 2024 KPMG women’s PGA championship.
Adding Vu and Hartlage to Rhone’s athlete roster extends Rhone’s partnership with the LPGA and investment in golf and women’s sports. In January, the LPGA announced Rhone as the official on-course apparel partner of the LPGA Tour and Epson Tour and the official staff uniform provider of both tours.
“We are thrilled to be partnering with Lilia and Lauren,” said Emma Crepeau, Chief Growth Officer at Rhone. “It has been a long time coming that female athletes get the acknowledgement and support they deserve and we at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.”
Vu and Hartlage will play a key role in the company’s R&D process, developing future women’s collections tailored for competitive play. As part of the company’s commitment to physical and mental fitness, the two golfers will help the brand launch a new content series in 2025 that will tell inspiring stories of personal growth. They will also contribute to Rhone’s content and future golf campaigns.
“I am thrilled to partner with Rhone, one of the only performance lifestyle brands with an exclusive collection dedicated to the needs of women,” said Vu. “Their overarching commitment to our sport and the LPGA makes them the ideal partner to help me achieve further my success both on and off of the golf course.”
“Rhone is a brand that resonates with my values of hard work and dedication to craft while also recognizing the crucial role mental health plays in performance and daily life,” said Hartlage. “Their commitment to advancing women’s sports is evident in their inaugural women’s collection released in May.”
Image courtesy Rhone/Lauren Hartlage
