The performance lifestyle brand Rhone entered a multiyear global marketing partnership with the NBA focused on mental fitness.
To support the deal, Rhone signed five-time All-Star Kevin Love to launch a campaign to raise awareness of mental and physical well-being. With that, the Rhone will introduce custom content on the NBA’s Fitness platform, a digital platform within the NBA’s App focused on health and fitness.
Rhone will feature its Commuter Shirt throughout the partnership. The company will also manufacture licensed dress shirts featuring NBA and team logos.
“Rhone has introduced an innovative product and a new category for the league that fittingly supports the NBA’s active fanbase,” said Lisa Piken Koper, head of apparel and sporting goods at the NBA. “Our collaboration with Rhone stems from our shared mission in helping advance both physical and mental well-being, which we look forward to building upon through Rhone’s custom content across NBA Fitness.”
“We’re thrilled to be partnering with the NBA and Kevin Love,” said Nate Checketts, CEO of Rhone. “This has been a dream for me since we launched Rhone a decade ago. This collaboration represents a powerful opportunity to connect with the dedicated NBA community and champion the importance of mental fitness, of which Kevin is a fierce advocate.”
Rhone operates 15 retail locations.
Image courtesy NBA
