Revved Industries, a provider of thermoplastic carbon technology to the bike industry, named Rob Wesson as president and chief executive officer. Former CEO Ken Friedman has moved to the Board of Directors.

Wesson is a 20-year veteran of engineering and senior management, most recently leading Giro Sport Design as vice president and general manager. He was responsible for leading and launching brand products, including Synthe, Air Attack and Switchblade helmets, Vivid goggles, and Spherical helmet technologies. Before Giro, Wesson held senior engineering roles with QBP’s proprietary brands and Toyota Motor Corporation.

“Rob is the right leader for Revved at this time,” said Larry Thuet, Revved Industries’ board chairman. “Rob’s extensive engineering background, business development skills and bicycle industry experience will help Revved strengthen our OEM partnerships, develop strategic alliances and scale our manufacturing footprint here in North America and Europe.”