Revtown, the men’s denim brand founded by three former Under Armour executives, will open its first physical store at The Edit Roosevelt Field at Roosevelt Field Mall in Garden City, Long Island.
Joining Revtown will be b8ta, a tech-enabled store for shoppers to discover, try, and buy innovative new products. Together, Revtown USA and b8ta appeal to the digitally-savvy millennial shopper seeking engaging in-store experiences. b8ta sources the world’s most compelling new tech products and invites people to pick them up and play. Shoppers can touch, try, buy and feel the excitement of discovering what’s new and cutting edge.
Revtown, based in Pittsburgh, launched online in February 2018 and their first store will be open at The Edit Roosevelt Field until February 2019. The line features Revtown’s signature DECADE DENIM, made from Italian yarn with athletic stretch and superior comfort.
“The Edit Roosevelt Field provided Revtown with a turnkey retail solution that expedited our journey into physical retail earlier than we initially planned. We are thrilled for the opportunity to interact with our customers,” said Steve Battista, co-founder and chief marketing officer. He continued, “Our customers are smart shoppers that appreciate craftsmanship, well made goods, and value fair pricing. The denim is infused with four-way stretch that allows customers to stand, sit, squat, and move comfortably. And the $75 price point makes the jeans an easy first-time purchase.”
“Simon is dedicated to bringing new brands and experiences to our customers. We are pleased The Edit enables us to meet and help launch brands such as Revtown USA and offer the chance for brands to get into retail early on in their life cycle,” said Zachary Beloff, national director of business development for Simon. “The importance of creating offline experiences is more apparent than ever. We are thrilled each time we launch a brand and get to see our customers respond. Revtown USA is a quality product at a great value our customers are going to love.”
The new store will feature a 30-foot denim wall showcasing the complete range of washes and fits, a customer lounge and a seamless checkout solution powered by Shopify. Revtown offers Revtown Shirts, made from world-class Pima cotton, available in four essential styles including Crew, V-Neck, Henley and Polo. Revtown launches with Revtown Crates, an value proposition offering two pairs of jeans and any three shirts for $210.
The Edit has previously featured Hope and Henry children’s wear, Winky Lux beauty, Rhone Apparel and Jars by Dani among others. For more information on The Edit, go to www.simon.com/the-edit.
