Revo announced that Jerry Bedingfield had been named VP Sales, Sport Specialty, U.S. operations, and Christoph Nitz and Kurt Lunger were appointed VP Sales, Sport Specialty, Europe.

The positions are new for the brand as it grows its worldwide sport specialty business.

Bedingfield is a 25-year optical, action sport and winter/specialty veteran and comes from Smith Optics, where he had a senior role in product and business development. A passion for lens technology complements his commercial expertise.

Nitz and Plunger bring 25 plus years of experience in the European outdoor lifestyle and winter sports segments.

“We are thrilled to continue to build out a best-in-class team. Our guiding mission is to realize the full potential of Revo across existing and new markets. In the U.S., adding an executive with Jerry’s impressive experience is exciting.” said Cliff Robinson, CEO, Revo. “Jerry brings deep eyewear and winter/outdoor sport expertise to Revo. His commercial and product competencies nicely complement our current team. In addition, adding Kurt and Christoph as Vice Presidents of Sport Specialty in Europe with their proven track record of success and in-depth knowledge of the outdoor and winter sport markets will help poise Revo for even more accelerated growth internationally.”

Photo courtesy Revo