A scan of just-released 10-K filings shows Under Armour’s sales fell sharply at both Dick’s Sporting Goods and Hibbett Sports in 2017, Adidas rebounded at Hibbett, Nike continued to dominate open-to-buys for Foot Locker and more insights into vendor allocations.

A summation of retailer 10-Ks in the active-lifestyle space follows:

Dick’s Sporting Goods

Nike was reduced to 18 percent of Dick’s purchases in 2017 from 20 percent in 2016. Under Armour purchases accounted for less than 10 percent of the retailer’s sales in 2017, down from 12 percent in 2016. No other brand made up more than 10 percent of sales at Dick’s. Private brand sales represented approximately 12 percent of sales in 2017, up from 10 percent in both 2016 and 2015.

Hibbett Sports

Nike remained by far Hibbett’s largest vendor, expanding slightly, to 57.9 percent of purchases from 57.0 percent in 2016. Adidas’ sales grew to 11.0 percent of the sporting good chain’s purchases in 2017,  a leap from only 5.5 percent in 2016 and 4.2 of in 2015. Under Armour dropped to the company’s third-largest vendor, accounting for 10.8 percent of sales, down from 16.4 percent of purchases in 2016.

Big 5 Sporting Goods

The west coast sporting goods chain noted that only one vendor represented greater than 5 percent of total purchases in 2017, at 11 percent. Merchandise is currently provided to the chain from over 700 vendors. Private-label merchandise accounted for 2 percent of sales.

Foot Locker

Foot Locker said 67 percent of the company’s merchandise in 2017 was purchased from Nike Inc., slightly down from 68 percent in 2016. Nike purchases would also include Jordan and Converse.

Foot Locker said each of the company’s operating divisions individually purchased 44 to 73 percent of their merchandise from Nike during the year. The company’s store banners include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champ Sports, Footaction, Runners Point, Sidestep and SIX:02. The firm also operates Eastbay.

Foot Locker purchased approximately 93 percent of its merchandise in 2017 from the company’s five suppliers, up from 91 percent in 2016. Besides Nike, the only other brands mentioned in the report were Adidas and Puma.

Shoe Carnival

Nike accounted for 35 percent of the off-price chain’s sales in 2017, up from 33 percent. Skechers accounted for 11 percent of sales, down from 12 percent the prior year. Overall, Shoe Carnival’s athletic assortment accounted for 53 percent of sales in 2017, up from 51 percent in 2016 and expanding from 49 percent in 2013.

Famous Footwear

According to the 10-K of its parent, Caleres, Nike made up approximately 25 percent of Famous Footwear’s sales in 2017 and Skechers, 10 percent. In 2016, Nike made up the same 25 percent while Skechers was at about 12 percent.

DSW

The off-price chain indicated that its top three vendors in the aggregate supply approximately 20 percent of the company’s merchandise, although the filing didn’t identify the vendors.

Zumiez

No single third-party brand accounted for more than 8.5 percent of sales in 2017. Private-label products for the action-sports themed chain were reduced to 16.8 percent of sales, down from 20.2 percent in 2016.

Tilly’s

Tilly’s said 74 percent of its sales came from third-party brands in 2017, up from 72 percent in 2016. No single third-party brand exceeded 7 percent of its total net sales in the last three years.

Sportsman’s Warehouse

The hunt & fish chain purchased merchandise from approximately 1,500 vendors with no vendor accounting for more than 6 percent of total merchandise purchased.

Photo courtesy Hibbett Sports