Report: Sweaty Betty Preparing For Sale

Sweaty Betty, the  London-based women’s activewear chain, is preparing to put itself on the selling block, sources told Bloomberg.The sale comes as Sweaty Betty recently announced the pandemic had caused it to permanently close all its 12 U.S. stores. The Bloomberg report said Sweaty Betty could bring £400 million  ($524 million) in a deal with potential suitors including large retailers or a private equity firm. L Catterton invested in Sweaty Betty in 2015.

Sweaty Betty has about 45 stores in the U.K. and two in Hong Kong. In the U.S. and Canada, Sweaty Betty product is available at Nordstrom and Bloomingdale’s in-store shops.

Photo courtesy Sweaty Betty






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