The acquisitions include:
- Aiqudo, which makes an AI-powered digital voice assistant, in February;
- Atlas Wearables, a workout and heart rate fitness tracker, last November;
- Otari Studio, creators of the Otari Mat that supports home workouts, late last year.
Peloton told Bloomberg the acquisitions were meant to enhance talent and technology. Beyond supporting existing products, the deals could help Peloton develop its own digital voice assistant, with the engineers joining the company focused on AI and computer vision technology, Aiqudo has dozens of staff while Atlas Wearables and Otari have smaller groups of engineers, according to Bloomberg.
In a recent regulatory filing, Peloton said it paid $78.1 million in cash for three companies during the final quarter of 2020. Aiqudo is not included in that amount. In November, Peloton acquired intellectual property from Peerfit, a digital health company. In December, Peloton said it would buy Precor, the make of fitness equipment, for $420 million.
Photo courtesy Peloton
