The NFL has made an investment in training apparel and footwear brand Nobull via the league’s 32 Equity investment fund, according to The Athletic.
The investment comes as Nobull, earlier this year, signed on as the presenting sponsor and apparel supplier for the NFL scouting combine. The change came a year after New Era replaced Under Armour as the sponsor. In 2021, Nobull replaced Reebok as CrossFit’s sponsor.
“2022 was a landmark year for Nobull, and our official partnership announcement with the NFL in August marked a major step in our journey as a brand,” Todd Meleney, Nobull’s chief marketing officer, told The Athletic in a statement. “We are excited about Nobull’s future growth in the U.S. and globally. As a private company, we do not disclose financial information and cannot provide further comment at this time.”
Nobull was valued at $500 million for a fundraising round in April 2021.
Since its founding in 2013, 32 Equity has invested in the NFL’s data provider Genius Sports, athlete recovery device company Hyperice and software companies Appetize, Skillz, and Strivr, all of whom work with the league. The NFL has also invested in Fanatics.
