JJB Sports Plc may ask investors for as much as 50 million pounds ($78.1 million) in additional funding, the Sunday Times said.
The Wigan, England-based company will this week start developing a three-year plan to steady the company, the U.K. newspaper reported.
JJB, the unprofitable U.K. sporting-goods retailer, said Dec. 24 it plans to raise at least 31.5 million pounds in a share sale to help it survive after a sales recovery was halted by Britain's snowy weather.
