Independent sports retailers in the U.K. are reportedly reeling from a move Asics Corp. is making to narrow its distribution in the region. In a recent article published by The Guardian, Asics was said to be “cutting off supply to hundreds of small U.K. outlets, joining Nike and Adidas in ditching smaller retailers in favor of big chains and selling direct online.”
In a letter seen by the publication, Asics said it was halting supplies from next year after “reassessing the relationship with many of our customers.”
The article said some larger independent retailers have been cut off by Asics, which sent out e-mails last month, but other smaller ones have been left in place, leaving some scratching their heads as to the criteria Asics has used to slim down its distribution. Several retailers said they had sought more information but had not received a reply.
Read the full article from The Guardian here.
