Adidas AG may reach a “turnaround” for its Reebok brand as margins rise, Handelsblatt, the German business newspaper, reported, citing an interview with Reebok's head Uli Becker. New products such as its EasyTone toning collection are expected to improve profitability in the U.S.
“Provided things continue like this we have reached the turnaround,” Becker told the German newspaper in an interview. Becker didn't provide further details, according to Handelsblatt.
