Outdoor Sports Marketing of Hendersonville, NC has partnered with sales rep and multimedia production company Effort, Inc. and its principal Spencer Cooke to enhance social media efforts on the behalf of Astral Buoyancy in the southeastern paddle-sports market.
Asheville, NC-based Effort Inc., which reps Immersion Research and Shred Ready in the Southeast, had already been providing video and other content for OSM's portfolio of brands, which include Astral, Cascade Designs, Osprey, prAna, Smartwool and Vasque.
“Effort, Inc. has played a significant role in the business at OSM providing video content and editing for our web resources at outdoorsportsmarketing.com,” said OSM's Nolan Davis. “In 2011 Spencer and Effort will push technology outreach in social media forward offering greater resources to the outdoor sports retail staff preparing them to better serve the consumer.”
Astral Founder Philip Curry said Cooke brings authentic product knowledge and marketing experience to Astral dealers in the Southeast.
“We have always wanted to work with Spencer, and are thankful to OSM for allowing it to happen- it will be a huge benefit for us all!” Curry said.
Cooke founded Effort, Inc. in 2005, has more than 15 years experience in the outdoor industry and is well known in Southeast paddling circles.
“Nantahala Outdoor Center has a long standing relationship with Effort Inc. that has been highly beneficial and we are very pleased to be working with Spencer Cooke as our Astral rep,” said Rob Singer, NOC hard-goods buyer. “There is no one more responsive, knowledgeable, and in tune with the paddle-sports industry in the southeast than Spencer and we look forward to growing the Astral brand,”
