Nau, Inc., acquired by Horny Toad in October, reopened for business with the launch of a completely redesigned e-commerce website featuring its Fall 08 apparel line. It also affirmed its commitment to a new version of its Partners for Change giving program.
In Nau’s prior form, its products were only available for sale through its website and its own brick-and-mortar retail establishments, known as Webfronts. In the new iteration, Nau will partner with select retailers such as Paragon in New York City, Uncle Dan’s in Chicago and Lizard Lounge in Portland, OR, rather than operating its own stores.
“Were excited to be working with such distinguished retail partners. They give us the opportunity to bring our products to a much wider audience in a much shorter timeframe,” said Jolie Giese, Nau’s general manager.
The company also noted that through Nau’s Partners for Change program, it will continue to give a percentage of every sale to organizations working for positive change.
The amount given will now be 2% of sales, twice the most generous established benchmark and 28 times the national average for corporate philanthropy as a percent of sales. Furthermore, due to new distribution strategy and the desire to focus resources, the number of partner organization has been reduced from 33 to six, five of which have already been chosen: Kiva.org, Mercy Corps, Ashoka, Breakthrough Institute, and Ecotrust.
