Materials recycling company Reju, led by former Under Armour CEO Patrik Frisk, with offices in Europe and North America, has opened its Regeneration Hub in Frankfurt, Germany with expected deliveries to begin in 2025.
Technip Energies NV, the French engineering and technology company servicing the energy industry and chemicals sector and a spin-off of TechnipFMC owns the company.
Reju, in partnership with IBM and Under Armour and backed by Technip Energies, uses co-developed technology and has created a circular system and infrastructure for recovering, regenerating and recirculating end-of-life textiles at scale, starting with polyester.
Made from 100 percent textile waste that would otherwise be buried or burned, Reju does not contain bottle chips and is 100 percent traceable. The result is Reju Polyester, an end product that boasts a 50 percent lower carbon footprint than virgin polyester.
Reju has joined with “upstream partners” to recover, collect and sort textiles “to enable this new structure, creating a circular textile system that does not yet exist.”
“We’re starting with the most urgent problem in textile waste—polyester,” said Frisk, CEO of Reju. “The world produces 92 million tons of textile waste each year, yet less than one percent is recycled. It is a system that extracts finite resources, creating textile waste with no responsibility for end-of-life.
“Reju is going to change that by unlocking a new system through critical partnerships around the world. We will build infrastructure, scale technology, comply with regulations and, in the end, help the textile industry evolve and enable a change in behaviour.
“Our Regeneration Hub Zero in Frankfurt is a significant milestone, showcasing how this advanced technology addresses the global textile waste problem,” continued Frisk.
Image courtesy Reju
