Reid Bikes hired Leon Stimpson as its first product manager. Stimpson recently headed up product development at Forme Bikes.

In a statement, Stimpson said he “saw a lot of potential with Reid as they are an exciting brand with a great global presence. I also share the same values in that a bicycle can look great, ride well but also be affordable. Reid is already very well established outside of the EU, but, hopefully, I can help grow the love for the brand inside the EU in the near future. I have already started on a refresh of the road bike range, some new Cruisers, and I am overseeing some exciting new mid-level MTB’s. I am really looking forward to getting stuck into Reid eBike range. We use the Ananda system which has some very impressive stats, and I can’t wait to see what I can do with it.”

Rob Akam, Reid Bikes’ managing director stated, “I am very excited by this new appointment of Leon as our Product Manager. Leon brings with him an extensive knowledge of both the technical side of bikes but also an innate ability to understand what the end consumer desires and how to deliver this at incredible price points. This hire only looks to further support our core value of making great quality affordable products as Leon draws on his experience to take our range to the next level for both our distributors and customers alike.”