REI, the national outdoor specialty retailer and consumer co-op, launched REI Garage, a new digital store that sells off-price products picked by co-op experts.
REI Garage replaces REI Outlet and features an assortment of top closeout products and brands.
“The outlet space is way too complicated and confusing right now, and the shopping experience feels unnecessarily chaotic. It’s too hard for consumers to sort between genuine, first-rate products and gear that was made specifically for the second-tier market. REI Garage is a complete rethink of this space. We are curating gear so that the shopping experience is clearer, simpler and less pressured. We’re working with vendors to find top-tier closeout product and offering it at the best possible prices. This is a very different approach from how most companies operate in this space, and we think it is more aligned with the experience customers expect at REI,” said Mark Seidl, REI’s divisional vice president of digital retail and general manager of REI Garage.
Photo courtesy REI
