Following the success of its Earth Day premiere in San Francisco with the Wild & Scenic Film Festival – and the subsequent 10-stop national film tour this summer – Keen released its Live Monumental film online for public viewing.
The film can be viewed here.
The 18-minute film showcases the campaign trail and the Keen team’s epic 7,500-mile cross-country journey in a yellow, 1976 GMC RV from Portland, OR to Washington, D.C. to advocate for the preservation of 3 million acres of public lands as national monuments.
“The film, and the movement, are about inspiring all of us to live in favor of the future – to speak up for our special places that can’t speak up for themselves,” said Kirsten Blackburn, marketing manager, Keen Effect. “We hope to rally individuals and communities to stand up for the preservation of our country’s greatest idea – our protected public lands.”
Launched in July 2015, Keen’s Live Monumental campaign advocates for the protection of public lands with five distinct target areas in the U.S. that include: Owyhee Canyonlands, OR; Birthplace of Rivers, WV; Gold Butte, NV; Boulder White-Clouds, ID and Mojave Trails, CA. Through the campaign’s work, both Boulder White-Clouds and Mojave Trails have been protected as a Wilderness and a National Monument, respectively.
Traveling through more than 25 states, capturing more than 40,000 petition signatures, rallying support from more than 60 businesses and hosting more than 55 events along the way – including a reception on Capitol Hill in October 2015 that marked the finale of the 2015 tour and start of Keen’s 2016 campaign efforts – the film’s call to action is to protect these places for future generations.
The film debuted on Earth Day in San Francisco as part of the Wild & Scenic Film Festival, and then Keen embarked on a 10-stop national film tour to continue to raise awareness for the campaign and the final three targeted areas. In September, the film will be landing on 90 college campuses across the country as part of the Outdoor Foundation’s Campus Challenge to educate students about the environment, recreation and the outdoors.
