REI has launched REIGoPlaylist.com, a website offering the complimentary download of a 10-song playlist to inspire snow sports and music lovers alike while skiing the slopes.
The national outdoor gear and apparel retailer partnered with nine of the most recognized winter sports brands to create new music by some of today’s up-and-coming and hottest artists. REI teamed with Burton, K2, Marmot, Ride, Rossignol, Smith, Salomon, The North Face, and Völkl to develop a site offering a wide diversity of music. Bands featured on REIGoPlaylist.com are American Analog Set, Apples in Stereo, Au Revoir Simone, Eagles of Death Metal, Ohmega Watts, Persephone’s Bees, Quadrillion, Robbers on High Street, Saxon Shore and The Rentals.
“This rich online experience was created by people who share a passion for music and snow,” said Tom Vogl, REI’s VP of marketing. “Through a wide range of music, we hope REI Go Playlist gets new and current customers and members excited about the upcoming skiing and snowboarding season.”
Visitors to REIGoPlaylist.com may click on featured album covers to download free songs and wallpaper, and learn about the bands and winter sports brands. At launch, two music videos have been made available. Additional videos will be loaded in the coming months. Users can also access REI.com sign up for REI email, and tell a friend about the complimentary offering. REI will post MySpace and YouTube pages in the coming months to complement the online experience.
REIGoPlaylist.com will be available through Mar. 31, 2009.
