REI announced the launch of “Evrgrn,” a new brand of camping gear aimed at helping a new generation socialize outdoors. The range includes rocking camp chairs, backpacks that keep 24-packs cool, and portable picnic tables.
“Clever spins on traditional camping gear like a tent with unobstructed views for stargazing and wearable sleeping bags make spending time outside even more fun,” REI told the media. The new brand line includes 11 pieces of gear.
Designed from extensive customer research – tracking both macro-trends like urbanization and micro-insights like the campfire experience – the collection of gear serves the many young people who view the outdoors as something that starts at their front door, is part of everyday life and is best experienced with friends and family.
Combining style and function for grab-and-go spontaneity, Evrgrn gear helps this always outdoors consumer go from the city park to the campsite to the concert, integrating well into the socially connected lifestyle of this generation.
In the spirit of REI, founded in 1938 by young friends who loved the outdoors, Evrgrn gear is made with durable materials and quality craftsmanship that is built to last outdoors.
Highlights of the collection include the Campfire Rocker, $99, a lightweight, collapsible rocking chair with sling seat and handy stash pockets that’s easily portable.
The 24 Pack Backpack Cooler, $75, fits (24) 12-ounce cans in its waterproof, insulated liner with shaped and padded shoulder straps for extra comfort. The Crash Sack, $119, a lightweight, warm and soft sleeping bag with bottom clips that allow for walking around. Armholes let you grab what you need ad inside pockets let you stash your stuff.
“At REI, we believe that an outdoor life is a life well lived, no matter where you are. Evrgrn delivers on REI’s track record of quality and performance with thoughtfully designed and versatile gear so our consumers can focus on what matters most – having fun outside with friends,” said Nasahn Sheppard, divisional VP of product design, REI Private Brands.